Big Flavour. No Hassle. Just Joy.
Whether you're new to Jollof or it's a nostalgic favourite, Joyof brings bold west African flavours to your table, effortlessly. Our cooking sauces are crafted by chefs to deliver authentic taste without the hours of prep.
Taste the Joy
Share the Culture
Savour Every Bite
Taste the Joy
Share the Culture
Savour Every Bite
Taste the Joy
Share the Culture
Savour Every Bite
Taste the Joy
Share the Culture
Savour Every Bite
Taste the Joy
Share the Culture
Savour Every Bite
Taste the Joy
Share the Culture
Savour Every Bite
Taste the Joy
Share the Culture
Savour Every Bite
Taste the Joy
Share the Culture
Savour Every Bite
Taste the Joy
Share the Culture
Savour Every Bite
Taste the Joy
Share the Culture
Savour Every Bite
WHO'S JOYOF FOR?
(Spoiler: You!)
1
Jollof lovers
You know the taste, but now you can skip the long prep.
2
Busy Foodies
You want big flavours, fast, without sacrificing authenticity.
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3
Food Explorers
Ready to try something new? This is your easy way in.
4
Home Cooks & Hosts
Impress guests with bold West African flavours, effortlessly.
Our Promise
We are committed to crafting high quality products that embody the authentic essence of traditional dishes, while offering convenience and accessibility for modern lifestyles. Joyof aims to simplify the cooking process of West African dishes without compromising on the rich and authentic taste.
How it Works
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Scoop It
Open the jar and take in the rich, flavour-packed goodness. Add it to a pot.
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Mix it
Just add rice, water, or stock, then let it cook on low heat for 25–30 minutes.
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Enjoy it
That’s it! Bold West African flavours in minutes, not hours.
Crafted by Chefs, Made for You
Discover the bold, comforting flavours of West Africa, without the guesswork. Our Jollof cooking sauce makes it easy to enjoy a rich, authentic dish in minutes. It doesn't matter if you're trying Jollof for the first time or just want a quicker way to enjoy it, every jar is packed with tradition, taste, and joy.
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